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5 golden tips for a successful WordPress business website

Look and Feel

Find a responsive theme to showcase your content.  Free or Premium

(My marketing -> New responsive website custom designed to your specific content and offerings $549)

New and Original conent

Continue to update original content

SEO

Optimize your website for the search engines

Is your website being found on the web ?

How often are you updating your website ?  Did you know that every time you update your website, Google crawles it

How important are keywords

Monthly SEO Maintenance Package

Security

Is your website safe from hackers.

Update your plugins, themes and every month.

Update your WordPress platform when required.

Monthly WordPress Maintenance Package

 

Add A Sitemap

Sitemap gives Google an overlook of your website structure.

Monthly WordPress Maintenance Package

Submit to GWT

Monthly WordPress Maintenance Package

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Differences between WordPress.com and WordPress.org

People often wonder what the difference are between WordPress.com and WordPress.org.  The truth it, if you are considering using WordPress for your website, you must have an understanding of the  two different platforms, because the two are quite different.

WordPress.com Pro’s and Con’s

WordPress.com offers 4 packages you can choose from:

1. The Free package is free and gets you started with a basic site that allows you to publish content such as a basic blog, a WordPress address, basic customization, and help from community group.
Cost: $ free
2. The Personal package costs $3.99/mos cad the offer includes a custom domain name and removal of all advertising, email and chat support.
3. The Premium package seems to be the most popular at $10.75 cad a month (billed yearly). This account offers more advanced design tools, more spae, css editing and of course, no adds.
4. The Business package is $32.42 per months (billed yearly) gives you access to unlimited premium theme templates, Google Analytics support, ultimate storage, and the ability to remove WordPress.com from branding.
You can check out the WordPress website for more info on the pricing. https://wordpress.com/pricing/

Pros Cons
Think of some pros 1. WordPress.Com does not allow you to alter the PHP source code.

2. You do not have the freedom to upload any other plug-in; instead you are only free enough to choose from the limited number of available plug-ins on the platform.

3. While you can choose from a number of themes, you cannot upload your own. The customization options for the available themes are very limited.
Pro'sCon's
WordPress.com offers 4 packages you can choose from:

1. The Free package is free and gets you started with a basic site that allows you to publish content such as a basic blog, a WordPress address, basic customization, and help from community group.
Cost: $ free
2. The Personal package costs $3.99/mos cad the offer includes a custom domain name and removal of all advertising, email and chat support.
3. The Premium package seems to be the most popular at $10.75 cad a month (billed yearly). This account offers more advanced design tools, more spae, css editing and of course, no adds.
4. The Business package is $32.42 per months (billed yearly) gives you access to unlimited premium theme templates, Google Analytics support, ultimate storage, and the ability to remove WordPress.com from branding.
You can check out the WordPress website for more info on the pricing. https://wordpress.com/pricing/
1. Wordpress.Com does not allow you to alter the PHP source code.
2. You do not have the freedom to upload any other plug-in; instead you are only free enough to choose from the limited number of available plug-ins on the platform.
3. While you can choose from a number of themes, you cannot upload your own. The customization options for the available themes are very limited.

WordPress.org Pro’s and Con’s

ProsCons
WordPress.org is freely available to the public. It gives you thousands of plug-ins and you can additionally use premium plug-ins by paying for them. It basically caters to ‘do-it-yourself’ owners. It opens up vast options of forum support and ‘how-to’ knowledge. Site owners are at an excess of liberty to modify their sites as per their needs. The support that you need to begin is provided to you through a no-cost service. With accessibility to WP codex, you will have everything required to get WordPress- the software, spread out on your own domain. You needn’t pay for the removal of third-party ads, you can alter the PHP code, include jQuery elements, use whichever theme you like best, and install any plug-in you want.In order for you to start working on Wordpress.org, you will require a web host for which you will need to pay. This web hosting cost in Canada varies according to the services offered. A hosting package for an average site will cost you approximately $99/yr. You will be paying a renewal fee annually for the domain name which is another $10-$25 a year.
The most outstanding thing about converting to WordPress is the learning curve. WordPress is a powerful tool for creating websites because of it’s ability to easily install and run various different extensions called plugins. These plug ins allow users to use and re-use different features that simply the user’s tasks. Just like plugins, new themes can also be installed and customized. Users have the option to use free themes as well as premium themes.

You have the option of either use the basic themes, or pay to customize them according to your tastes. You can buy your own domain name, you can remove third third-party ads from your site by paying a price of $30/year, and you can get a ‘custom design’ package which will enable you to customize design in your chosen theme. But, as mentioned before, you still can’t make PHP or FTP changes. You can get this package at a price of $30/year. For extra storage options, you have to pay $20/year. Premium themes come with a price range of about $45 to $100. But these themes cannot be switched if you decide to shift to WordPress.org.

The most simple conclusion we can draw from the above information that wordpress.com may be perfect for the person who has the money, but doesn’t have a lot of time and doesn’t mind paying to have their website needs met.

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How to log in to the WordPress dashboard

This short video tutorial will show you how to log into the WordPress dashboard and also how to retrieve a lost or forgotten password.

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Understand your EPP code

Today I would like to talk to about your Domain and your EPP code. For those who have no clue what im talking about, it’s important that you understand what it means to own your domain, and this understanding is what I hope you come away with after reading this blog.
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Is Yoast SEO Premium Worth It ?

Canadians, save $50/yr on the premium version of Yoast SEO

The free version of Yoast SEO is pretty good, I must admit.  It allows you to optimize for a keyword by giving you access to the title and description meta fields.  The plugin also allows you to optimize for Twitter and Facebook, which is another cool bonus.  In addition, you get an XML sitemap which can be added to Google Webmaster Tools or Bing Webmaster Tools.  Doing so gives the search bots a deeper look into your website to help determine how relevant and unique the pages are, which in turn helps boost your search ratings.

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SEO And What It Can Do For Your Business

Understanding Search Engine Optimization (SEO) is crucial for gaining an edge over your competitors and boosting your business’ profitability. SEO has changed the way businesses work around the world, and thus, it is important for your business to invest in it. Search engines are the new battleground for businesses and if you cannot win there, you will lose out on potential customers. If you run a blog, website or an online store, through SEO you can boost its growth. In simple terms, SEO improves your website’s rankings in search results on Google, Yahoo and Bing.
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How to access and use the snipping tool in Windows 10

snippingtoolicon

The snipping tool is used to capture anything that is on your desktop. When you snip the image, it is placed into the clipboard and from there you can past it into a document or save it as a .png, .gif, .jpg, and .mht.

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Video product showcase

Show off your products with video

There are various ways to showcase your products such as image galleries, sliders and video. My favorite way to showcase products is via video. I can use still photographs, videos and music files to combine my footage into a great video using text and transition effects.
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Google URL Shortener

Why it’s important to use short URL’s

It is important to offer short URL’s to click on because long URL’s are just a waste of space. For example, Twitter only allows 140 character posts, which means that you don’t want to waste your valuable characters on a silly ole’ URL. What you want to do is use just a few characters for a reliable URL and at the same time have enough space for the important message that will entice people to click on your link.

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The Importance Of Video Marketing For Your Business

In the vast universe we call Web 2.0, video marketing is becoming the next big wave for marketing and promotion for businesses. The increased influx of video sharing on social media has made video marketing all the more important and user friendlier than ever. Video sharing platforms like YouTube and Vine are becoming more and more integrated with social media platforms to give video sharing a whole new audience. Video marketing is not the only solution for brand popularity but its strength in popularizing a business is also undeniable.

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